According to Mark Gurman's Power On Weekly for Bloomberg, Apple will release the iPhone 16 sans artificial intelligence in September. The expert verified that the phones are expected to ship in September even though they won't have Apple Intelligence, the main feature on which the business is making a lot of money. A software upgrade containing Cupertino's AI technology is supposedly due one month from now.

Along with sharing some firsthand impressions of the new service, which is currently accessible on iOS 18.1 beta, Gurman also noted that it still has a ways to go before living up to the expectations. At the moment, Apple Intelligence isn't the revolution the company wants you to think it is—it's just Siri that is prettier and smarter.


Short suggested replies will be available in the messaging app; they are just slightly improved versions of the long-standing reply ideas; Mail offers something similar, except its suggestions are longer.

The Minimize Disruptions Focus mode is essentially an intelligent Do Not Disturb mode that chooses which alerts, such as emails and important text messages, to open. The Safari browser displays a one-paragraph synopsis of a web page and articles when Reader Mode is enabled.


Writing tools include proofreading in addition to making writing sound friendlier or more professional. When a call is ended, Apple Intelligence can automatically record it, transcribe it, and make the entire transcript available.

Gurman refers to these capabilities as "niceties, not necessities" and notes that an iPhone 14 Pro owner may find it difficult to switch to an iPhone 16. However, the expert noted that consumers will probably be swayed by the hype and advertising slogans, which will be Apple's primary motivator for iPhone 16 sales.


It is anticipated that the iPhone 15 Pro and 15 Pro Max, as well as all four iPhone 16 smartphones, will include Apple Intelligence. Apple's AI is a response to related technologies like Microsoft's Copilot, Google Gemini, and ChatGPT from OpenAI; nonetheless, the firm still has to improve if it wants to be a leader.