Samsung has unveiled a new television targeted squarely at individuals for whom money is no object. The "ultra-premium" set, which measures 114 inches and features Micro LED technology, costs approximately $132,630. It's so pricey that Samsung is offering an 8K TV costing $8,000 as an incentive to consumers.

Samsung has a history of developing large, and massively costly, Micro LED TVs, dating back to CES 2018, when it debuted The Wall, a 146-inch modular TV.

A year later, the Korean giant released a 75-inch Micro LED TV that was more suited to living rooms, followed by a 110-inch model in 2020. There have also been models measuring 89 and 110 inches.


Additionally to its huge size, the 114-inch version's KRW 180 million ($132,630) price tag is due to the usage of Micro LED technology.

Similar to OLED, each of the millions of tiny LEDs packed onto a substrate generates its own light and color without the use of backlighting or a color filter. However, Micro LED TVs have many benefits over OLED TVs, such as better colors, greater power efficiency, quicker response times, and more brightness - we've seen Micro LEDs with an acceptable brightness of 2,000 nits over the entire display. The most essential feature is that it has an inorganic LED structure, which provides a longer lifespan than OLED and eliminates burn-in problems.

The drawback of Micro LED TVs is, of course, their extremely high price. Samsung is attempting to make its roughly $133,000 set cheaper by offering buyers a free 85-inch Neo QLED TV (QND900) worth $8,000, as well as a discount on the JBL L100 MK2 speaker (about $4,000 per pair).


To demonstrate the type of people who will buy this TV, Samsung is also offering customers who purchase one this month a complimentary hotel coupon for the Signiel Seoul Hotel worth 3 million won ($2,200).

The TV is right now only available for purchase in Korea. There is no information on when or if it will be available in other locations.

Because of their high cost, only a few thousand Micro LED TVs are sold worldwide each year, accounting for less than 1% of the 200 million televisions shipped each year. However, because OLED sets were once prohibitively expensive for most people, costs of Micro LED sets are anticipated to reduce in the future, albeit they may not be affordable for a long time.

When compared to LG's 118-inch Micro LED TV from last year, Samsung's current model appears to be a good price. It costs $237,000, which is still significantly less than the $300,000 136-inch model.