At this point, Spotify has been speculated to launch an even more costly plan than its Premium one for years. This has occasionally been referred to as a "supremum" proposal, which would bring in streaming of greater quality. It was mentioned to us in April of this year and last year.

The corporation has now formally verified it during its most recent earnings conference. Speaking on the proposal, Spotify CEO Daniel Ek stated that it is still in its "early days" but the business intends to offer it. This is how Ek puts it:

Other Spotify-related news: during the second quarter of this year (April to June), the company reached 246 million paying customers, a 12% increase over the same period in 2023. Pre-market trading for Spotify shares earlier today saw a 14% increase due to the firm adding 7 million paying customers compared to the same quarter last year, which was 1 million more than anticipated.

There are currently 626 million monthly active users worldwide, which is 14% higher than in the same quarter last year. During the results call, Ek stated that Spotify will keep using free, ad-supported plans in developing countries since "engagement looks different in these markets, as do the channels to acquire them and conversion to paying can be a bit slower". Spotify intends to step up its marketing there and enhance the benefits of its free service.