Businesses now have greater control over how they appear to customers throughout the Apple ecosystem thanks to new capabilities unveiled by Apple for its Business Connect program. Business Caller ID is a significant new feature that will go into effect next year, enabling companies to display their name, department, and logo while interacting with clients. Users will be able to differentiate between spam and legitimate calls and emails thanks to this.


For companies and service providers of all sizes, whether they are only online or have a physical storefront, the new feature will also show up regularly on Apple Maps, Wallet, and Mail. Businesses will also be able to personalize their logo in Tap to Pay on iPhone using Business Connect, which will show up to customers when they make a purchase.

All businesses, whether online or offline, can use Apple Business Connect for free. It includes device management, round-the-clock assistance, and cloud storage for all of the Apple devices connected to a company, but it requires an Apple Account sign-in.